Haunting in connecticut Trailer

Based on a true story, the trailer is very jumpy, with eery music playing in the background, creating tension.



The 'Haunting in Connecticut' trailer examples key conventions of typical horror movies, to which draws in specific target audiences.
The trailer begins with dialogue from one of the central characters in the film. This automatically engages the viewer, but does not initially give the story away. We are informed at the beginning of the trailer, that the house 'does have a bit of history', indicating trouble to the audience. We are then shown the main location of the film, which shows suburban living, a setting often assosciated with horror movies.
From this, the trailer then uses a mixture of intertitles and snippets from the film, to example basic background information on the film. We are also told, using an intertitle, that the film is based on a true story. This is another technique in which attracts audiences.
Music in the trailer, is used quietly in the background throughout, creating mystery. Sudden sounds are used to emphasise characters movement and create further shock.
Nearing the end of the trailer we are shown quick snipets of the films most 'horrific' scenes, this attracts the audiences as they want to find out what is causing the trouble.
The title of the film is not shown until the end of the trailer, and remains on the screen for about 0.04s, whilst music continues to play in the background. We are then shown one more clip of the movie, where a sudden face appears in the mirror, this creating shock in the audience. As this shot is quite shocking and because it is the last shot seen, it is quite memorable to the audience and encourages them to see the film.