When producing a film, it is the distributors job to construct a distribution plan. This is essential in releasing and promoting the new film, as it helps make decisions such as when the film should be released and how it should be released, therefore increasing the films chance of success. In basic terms, the distribution plan is a way in which the distributor ensures maximum profit from the film. The distribution plan is often only confirmed when the product is ready for release.
It is vital that the distributor has an understanding of the target audience the film is set for. When promoting the film age group, gender, lifestyles and media consumption patterns need to be taken into consideration. The film needs to be promoted in a way that allows this target audience to become aware of this new release. For example, it would be pointless advertising a film for teenagers in a place where youth rarely go. It is important that the distributor remembers the core target audience, however it is also important that the film attracts as wide a spread audience as possible. This could be done by identifying niche interest groups as well as the broad mainstream, aiding the film to 'break out' and 'cross over'.
The distributor also needs to prepare a budget for the film, taking into account all the related costs. They need to ensure that they do not overspend and so therefore make a profit from the film, which is they intention. It would be pointless them spending more money promoting the film than what they
It is vital there is an understanding of the target audience before the film is promoted.
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I assume this post is not finished yet Ellie. As well as finishing the sentences (like where the dots are), you need to add stuff about the marketing plan, and add images, links etc.
ReplyDeleteYou also need to make your essay visual in the way we discussed.
You are getting there but there is still some way to go...
Sean