How effective is the combination of your main product and ancillary texts?

The first product that was produced was the horror movie teaser trailer. A trailer is the single most cost-effective way of marketing, playing on a large screen to a captive audience and active cinamagoers, and so this needed to be as strong as possible to attract the target audience. As it was a horror trailer we were asked to produce, the trailer needed to shock the audience, and create a fearful look.
The trailer was based on a girl, whom was previously blind, but after an operation was able to see. With this in mind, a lot of emphasis was put onto images of the girls eyes.
When making the ancillary tasks, I wanted to incorporate the emphasis on the eyes, to relate all the pieces together.
When marketing a film, a poster is produced containing a main image distilling the appeal of the film. This can be through its stars, the theme or genre, credits and often a tagline, to tempt audiences. With this in mind, for my poster, I decided to depict the main character of my film into an eye, this again relating to the plot of the film. My poster was very dark and mysterious, a character often associated with the horror genre. I used a tagline in my poster, reading 'what happens when the sight you never had returns?'. This line also features in our teaser trailer, making a connection between my texts. The posters
Editorial coverage of a film is another strong method used by distributors to encourage the viewing of a film. Being featured on a movie magazine front cover creates publicity and provides the audience with persuasive information on why to see the film, such as using the cast, the synopsis and notable facts about the production. Often audiences are more willing to accept independently- written new stories and features more than advertising. Distributor's publicity teams organise media interviews with the film's cast to promote the film. For my movie magazine front cover, I wanted to gain publicity by using the 'star's' name to gain interest. Many distributors are able to attract audiences simply by using 'big stars' who will automatically attract audiences through their history, this is known as 'star power'. Knowing this, I was able to encourage my 'star's fans' to also be tempted to watch my film. As I was purely using the star to publicise my film, I did not entirely incorporate the horror genre into my magazine cover. Instead, I emphasised the eyes again, which links to the film in a minimal manner. I used an image, where my main star is looking upwards, making us be drawn to the 'eye area'. The magazine front cover consisted of my films title, placed below the image of my main star, and was enlarged to make emphasis, compared to the titles of other films shown. I also incorporated the star's name and her 'main role in Phantasm', to ensure audiences were made aware of the stars appearance.
Overall, I believe that the combination of my main product and ancillary texts are effective. I think that the emphasis on the eyes, relates all the pieces together, and the fact that I have used the main girl for all the images also help. I believe my products intergrate into a coherant marketing plan, with the poster advertising helping to launch the film in towns and cities, the magazine promoting the film, attracting audiences and the trailer encouraging cinemagoers to watch the new release.