In what ways does your media product use, develop or challenge forms and conventions of real media products?

In my teaser trailer I incorporated conventions such as camera shots, angles and settings typical of the horror genre. I looked at existing teaser trailers to get an idea on the ways in which horror was conveyed.

The main protagonist in our teaser trailer was female. Females are often used in horror films as they are easier to relate to. Females are often known to be the weaker sex, and so we are made to sympathsise with the character and experience her 'fears' alongside her.
Camera work is a very important convention in the horror genre, and so when we were creating our trailer we had to take this into consideration. From researching existing trailers, it was visible that often, canted angles, extreme close ups and establishing shots were used. Natural camera work is often incorporated into horror genres as it creates a more unbalanced effect making the audience feel uncomfortable and not at ease.
As my trailer was based on a story about a girl who had problems with her vision, it was important that I made emphasis towards her eyes. I used extreme close ups of her eye, a shot typically used by the horror genre. The close ups of the eye also allow the audience to identify with the character, showing their emotions through their expressions. It can also make the audience feel uncomfortable, as it is very close and can feel like an invasion of space. Shots of the main characters eyes were used alot throughout our trailer as they looked successful and helped to portray what the film was about. As the film progressed, we began to add blood to the eye, running down the face as if it were a tear. Blood is a typical convention used by the horror genre and so this worked well when making a horror trailer. Blood is not commonly known for coming from the eye and so this causes mystery to the audience, leaving them to wonder why blood has appeared from the eye.
Another key convention of the horror genre, is low lighting. By using low lighting dramatic shadows are often cast, creating an eery atmosphere. Also by using low lighting, the audience are not able to see everything around the character and so tension is built from what could appear.
Overall, I believe for my teaser trailer I used many conventions of a horror film, to attract my audiences into watching my film.